Challenge
An online Breathwork company was manually operating significant portions of their webinar funnel. They were manually tagging contacts, sending emails, and running reports.
This caused a few common pain points:
Time-consuming process
Sending the wrong message at the wrong time
Inaccurate reports
Inability to scale
Stress… seriously.
Their popularity was growing. They needed a more integrated system to meet demand.
Solution
Integrated Facebook Leads to ActiveCampaign to automatically trigger personalized email marketing sequences based on the contact’s entry point.
Integrated WooCommerce to Zoom via Zapier & Custom API so when a webinar registration occurred, then the contact was simultaneously registered in Zoom.
Integrated Zoom to ActiveCampaign via Zapier & Custom API so when a contact was registered in Zoom, then their unique Zoom link was sent to ActiveCampaign.
Built automatic, personalized reminder sequences based on the Webinar Category the contact registered for.
Built automatic post-webinar marketing sequences to encourage repeat webinar registrations and subscription sign-ups.
Used a unique tagging system to track key performance indicators.