Contextual Customer Experiences

When I was at the University of Michigan, I had a professor named Professor Ralph Williams. I’ll never forget the day I walked into his Classic Literature class and he spent the first day of class talking about the importance and richness of context.

In a single lesson, he shaped the way I read the world… always read within context. It’s important to understand the time period in which the stories were written, the origin, and about the author. Once you understand that, then you understand where the novel fits within the world

Same goes for Customer Experiences with your company. For the sake of time, stick to one common example, “Why us?”

1. Build Trust
   We have control of the process. We communicate. We are diligent.
   

2. Reduce Customer Effort Score (CES)